A click tracker is the URL of the ad server’s redirect service which counts the click and redirects the visitor to the final landing page of the campaign. The DSP uses this data to target online audiences that would benefit from these software ads. It then uses real-time bidding (RTB) https://kameronxlykt.theideasblog.com/28667734/5-essentiële-elementen-voor-real-time-bidding-rtb