The venture was began by Danish innovation business EcoXpac in 2010, with the Carlsberg Team joining in 2015 to initiate the “The eco-friendly fibre bottle”, a project wherever Carlsberg and EcoXpac had been collaborating on a first paper bottle prototype based on recycled fibres. Diageo is trialing the 70cl Johnnie https://ecofriendlypackagings.blogspot.com/2025/02/water-in-carton-gabletop-paks.html