To effectively develop a brand in China, it is not sufficient to simply consider the short-term and offer services and products broadly. Some brands sell on to Chinese people by way of much more concentrated direct-to-customer (D2C) channels when branding in China, bypassing any third-celebration stores or every other https://www.madjor.com/insight-article/madjor-the-brand-experience-design-agency-shaping-consumer-engagement