Metrics are commonly used to assess effectiveness. Operational statistics offer technical confirmation. However, audience behaviour determines effectiveness. A display can be operational, still have limited impact. Recognising the difference helps explain why some deployments succeed. when placement matches movement. Limits of data-driven evaluation Logs confirm delivery. This informa... https://andrewworkreflections.snack-blog.com/39848152/digital-signage-use-in-diverse-workplaces